Describe The Technology : Facebook

Task 2 : Describe The Technology

Looking at the media characteristics of Facebook requires looking at the different ways that users communicate on the website. Firstly it is important to look at how people use the functionality of their instant-messaging system and private messages, additionally Facebook provides an avenue for self-disclosure using its different systems of posting to their “wall” or “timeline” which allow for people to provide information and communicate with not just one person, but multiple people and even anyone who can access Facebook.

Significantly more than its predecessor MySpace, Facebook has become it's own verb. This is the one computer meditated communication that has transcended into a completely new world of possibilities and it has become the birthplace of many imitations. Instagram, Snapchat, and even foursquare can be said to have been fostered from Facebook.

While some users will solely post updates over using the private messaging and vice versa we can assume that those users are not in the majority.  Some of the characteristics that are unique to Facebook compared to other forms of social media include, a more personal experience, instant self-disclosure, and status and cue updates. The first characteristic that Facebook displays is a uniquely personal experience for users. Users update a social profile complete with personal information, pictures, and updates on what they are doing at that moment. “Because it uses printed text, without even the texture of paper to lend it individuality, electronic communication tends to seem impersonal.

Communicators must imagine their audience, for at a terminal it almost seems as though the computer itself is the audience.”(Kiesler, Siegel, McGuire 1125) Facebook seeks to overcome this with its layout and functions, for example users posting a status update will receive feedback from a variety of people in the form of likes and comments, this allows for users to look at who is looking at their posts. Additionally users who reply are also able to look at the posters profile in order to lift the veil from over their eyes and attempt to provide a more personal electronic communication.